Tuesday, August 7, 2018

A Look into the Hyatt Centric Brand

In 2015, Hyatt introduced a new brand of hotels called Hyatt Centric. They marketed it as "the modern explorer", whatever it means. After staying in five Hyatt Centric properties, I'm going to share my opinion about the brand.

What do they stand for?

What do they offer?

An authentic entryway to the destination: At Hyatt Centric hotels, guests will know they can rely on an experience inside that will serve as a launching pad to exploration outside. Each hotel, located in the heart of interesting destinations, will offer a unique and modern take on its location. The artwork, furniture, food and beverages will tell a story, allowing guests to immediately get an authentic feel for the location.
A focus on simplicity, thoughtfully crafted: Hyatt Centric hotels will provide a simple, welcoming environment that delivers the essentials in the easiest, most streamlined way possible. For example, at Hyatt Centric hotels, room service will be offered as a knock n’ drop service, which will allow guests to enjoy gourmet food in their rooms without formal delivery. Additionally, while each hotel will be custom designed to its market, the Hyatt Centric brand will be characterized by certain common elements, including spaces like The Corner, where guests can work, socialize and peruse a curated collection of local books and magazines, and a bar and restaurant area that will help foster great conversations and deliver thoughtful, locally inspired food and signature cocktails.
A human touch in a digital world: Hyatt Centric hotels will offer a balance of advanced digital capabilities but with the understanding that these experiences are even more beneficial when combined with a human touch. While guests can enjoy the in-room technologies designed to connect seamlessly with their devices and media, a staff of knowledgeable associates will be on hand to aid guests in their discovery of the destination – particularly useful for business travelers with limited time for exploration. “There’s no substitute for a live conversation with someone who can tell you firsthand about that interesting cafĂ© you found on your smartphone,” said Rose.

The Hyatt Centric Times Square (an overpriced hotel these days), the Hyatt Centric Fisherman's Wharf San Francisco and the Hyatt Centric South Beach Miami are perfect examples of the brand. They were built with the concept in mind and you will find a modern hotel with a great location, without the frills but comfortable and convenient. They have the best bathrobes available in every room and the worse and smaller pillows in the hotel industry.

Hyatt Centric Times Square

The Hyatt Centric San Isidro in Lima, Peru is a beautiful luxurious property that it's several notches above the Centric brand but still got this name. But by far, is the best Hyatt Centric I stayed in. And in many ways, it's more like an Andaz brand property.

Hyatt Centric San Isidro, Lima

Hyatt Centric Santa Barbara - Lobby
Now, the Hyatt Centric Santa Barbara used to be a Hyatt Regency and it seems that they just changed the name since it still looks like a sad and old property that has nothing to do with the Hyatt Centric brand as thousands of reviews on TripAdvisor pointed out. My experience was like staying in a motel. Not sure why this property is even a Hyatt.

With 23 hotels in 22 cities around the world, the Hyatt Centric brand is a solid choice for a mid-range hotel. Just watch for the old properties turned into a Centric, they are not you would expect from the brand.

Safe travels!


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